Ethics: Duties to Clients and Customers
When representing a buyer, seller, landlord, tenant, or other client as an agent, REALTORS® pledge themselves to protect and promote the interests of their client. This obligation to the client is primary, but it does not relieve REALTORS® of their obligation to treat all parties honestly. When serving a buyer, seller, landlord, tenant or other party in a non-agency capacity, REALTORS® remain obligated to treat all parties honestly.
- Honesty above all else. The Realtor should put YOUR needs before their own.
- Professionalism. From the dress to manners, the agent you hire is the extension of yourself to everyone they encounter in the home sale journey.
- Good communication skills and the ability to maintain a positive relationship with buyers and sellers
- Strong organization skills, as you may be dealing with more than one property at a time.
- Understanding the price of each home using their training, understanding of the market and comparable sales.
- Understanding of, and interest in, the local property market and the process of buying and selling property.
- Marketing is one area where your Real Estate agent should shine. Your agent should be taking great pictures of the property. The photography on your home is absolutely one of essential elements in selling homes today.
- A good listing agent will make sure that buyers are pre-approved – not just pre-qualified. There is a big difference between mortgage pre-qualification and pre-approval. Pre-qualification does not include an analysis of the buyer’s credit report, verify income, or employment, which will be key factors in whether they can get a mortgage
- The best agents will go out of their way to fight hard for the best terms and conditions for their clients.
- Liaising with clients to market properties in the most appropriate manner to maximize the selling value.
- Handling inquiries about properties from potential buyers.
- Producing reports, brochures, promotional information and other written material
- Traveling to properties and conducting viewings and open house for potential buyers
- Negotiating the sale of properties for buyers and sellers.
- Administering and securing the selling and acquisition of property and ensuring that it is completed legally.